Attracting Customers to Your Business

Entrepreneurs! 

Not attracting the right customers to your business can add up to a lot of time and money wasted.

And you will probably not be enjoying the success you desire.

You have either experienced or heard stories of a mismatch between customers and businesses.

Symptoms of this mismatch after you have attracted them to your business includes:

• customers who always want you to discount your price
• you only sell a small portion of your services or products to your customers
• customers who are infrequent purchasers or just buy once
• customers who do not return your emails, phone calls etc
• they were not interested in a long relationship

To stop the symptoms before they occur goes back to  how you go about attracting the right customers for your business in the first place.

Here are tips for you to consider when attracting customers:

Customer Profile

This means that you know how your potential customers think feel and behave.

The more knowledge and understanding you have the easier it is to communicate and select the key marketing tactics that will attract them.

If you currently have customers with whom you have a strong relationship then you can use these profiles to help identify if a prospective customer is in line with this profile. If they are not then do not chase them.

The Right Products Or Services

Make sure you are offering the products or services will actually meet the needs and desires of the customers you want to attract. If they don’t you can either make changes to what you offer or narrow your focus on those customers who will be happy with your offerings.

Where They Hang Out

Again look at your current key customers and find out where they they go. As they say like can attract like so if your key customers focus on networking or reading certain magazines or blogs then make sure you are in the same places. This will save you time and money and help you select the best marketing strategies and tactics to attract the right customers.

Have A Marketing Plan

Developing a marketing plan actually helps you think through key issues such as pricing, distribution channels, the key market trends, your key point of difference and communication message.

It also provides the opportunity to review what worked or did not work with your current marketing tactics. At this time you can also review how your customer services polices and programs are going and ensure you have enough resources in place to attract more customers.

In fact it is a good idea to for example review your tactics once a month whether you are on track attracting the right customers for your business.

As they say “one size does not fit all”  so if you do a little homework and keep focused on those customers that you know you can build a strong relationship with.

If you do this you will find your marketing efforts will result in a better return for the time and money spent and you and your customers will be a lot happier together.

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